Meta introduced Meta One on June 11, 2026, as a global subscription service offering plans for individuals, AI power users, creators and businesses across Instagram, Facebook, WhatsApp and Meta AI. The service launches with more than 50 features, with prices starting at $2.99 a month for a single product, $7.99 for an individual bundle and $14.99 for a creator or business bundle.
Meta said the core experience across its apps and everyday use of Meta AI will remain free. The paid Core and Premium bundles combine features from Instagram Plus, Facebook Plus and WhatsApp Plus with expanded access to compute-intensive AI capabilities, including image creation and editing, video generation powered by Muse models, and in-app tools such as Restyle on Instagram. According to Meta, more than half of subscribers in early testing used both AI and expression features, while Restyle and Instagram voice effects were among the leading reasons people subscribed.
The single-product plans offer app-specific additions. Instagram Plus costs $3.99 a month and includes features such as custom fonts for direct messages and Stories, notifications when selected people view a Story, and DM previews. Facebook Plus, also $3.99, is adding Messenger customization, more Reels insights and expanded super reactions. WhatsApp Plus costs $2.99 and includes exclusive themes and icons, special-effect stickers and additional pinned chats; Meta also plans to test chat and media backup storage and scheduled controls for muting or hiding chats.
- Core costs $7.99 a month and provides more use of Restyle, voice effects, Meta AI image and video generation, and the three Plus app plans.
- Premium costs $19.99 a month and includes Core benefits with Meta’s highest individual allowance for creating content through Meta AI and its apps.
- Essential starts at $14.99 a month, with presence-management tools, more Meta Business Agent access, and verification-related benefits pending successful verification.
- Advanced starts at $49.99, while Expert and Max start at $149 and $499 respectively, adding progressively higher levels of professional features and agent capacity.
Creator and business plans also include an enhanced profile for websites, locations and customer feedback, a more prominent follow button on Reels, and automatic follow invitations for people who engage with content. Advanced features include scheduling Stories up to 30 days ahead, links in organic posts and Reels, exportable analytics, deeper audience insights, team access without password sharing, additional linked devices and more WhatsApp business broadcast credits.
Meta said Edits Plus will be added to Meta One later, bringing more cloud storage for synchronizing projects across devices and additional use of an upcoming Edits assistant for analyzing Instagram insights and generating ideas. The company cautioned that plans, benefits, pricing and availability may differ by region, app and account.